ET BrandEquity
https://brandequity.economictimes.indiatimes.com/rss/topstories
Signals from ET BrandEquity
- Brand leaders shift from reach metrics to attention and outcomes in AI era
- Futurist flags a ‘loneliness economy’ opportunity across elder care, community and resale
- Himalaya, Britannia and Mars test CTV-retail media plans built around outcomes
- Kantar flags CTV’s reach gap as India advertisers seek unified video measurement
- Tira launches Korean beauty brand Dr. Melaxin in India
- Nestlé India quarterly profit rises 48% on stronger consumer demand
- Tata Punch resurfaces June 2026 sales win as India’s best-selling car, ahead of Maruti Suzuki Dzire
- Celebrity-backed spirits in India shift focus from star power to distribution and repeat purchase
- Ather Energy raises ₹1,300 crore via QIP; shares slip 3%
- HUL's 30,000-Strong Influencer Army Sparks Trust Debate in Creator Marketing
- Marico hands integrated media mandate to Omnicom's PHD India
- CMOs debate category creation and AI's marketing disruption at ET Brand World Summit 2026
- Brands chase India's men's jewellery boom as segment nears 15% of market
- P&G India bets on consumer-truth innovation with Whisper Period Pants, Vicks Gen Z push
- Asian Paints' 22-year trust edge built on owning customer problems, not ad spend
- Chinese brands quietly reclaim India: smartphones, appliances and EVs shrug off boycott calls
- Snap: Traditional Marketing 16% Costlier to Reach India's Gen Z
- Meesho, MakeMyTrip, Aisle deploy AI assistants to fight choice overload and win Tier-2 voice shoppers
- Coffee chains eye daytime-bar role as decaf and premium tea gaps widen in India
- BCG-Altagamma: Global luxury to resume 2-5% growth in FY26 as AI reshapes buying