Futurist flags a ‘loneliness economy’ opportunity across elder care, community and resale

Futurist Adjiedj Bakas says urbanisation, ageing and fractured family structures could expand demand for institutional elder care, paid companionship and emotional-support services in India. He also forecasts that ageing-led resale supply may put pressure on new luxury and durable-goods demand over the next two decades.

— Filed Thu, 23 Jul, 2026, 10:04 IST · Source ET BrandEquity · Updated

Futurist Adjiedj Bakas argues that urbanisation and fractured joint families could create Indian opportunities in institutional elder care, emotional-support BPO and community services, while aging-led resale supply may pressure new luxury and durable-goods demand.

Why this matters

No related recent signals were provided. The forecast highlights a potential retail-brand shift toward services, community and resale as India’s population ages and household structures change.

Retail-brand signals are accelerating, up 344100% quarter over quarter.