Nykaa's takeover of Kiehl's India operations resurfaces as expanded L'Oréal Luxe partnership
Resurfacing a February 2026 move, Nykaa will exclusively manage Kiehl's India business across brand outlets, Kiehls.in, digital platforms and multi-brand distribution, adding the premium skincare label to its omnichannel network and logistics ecosystem.
Nykaa will exclusively manage Kiehl’s India operations for L’Oréal Luxe, covering brand outlets, Kiehls.in, digital platforms and multi-brand distribution. The premium skincare label will also join Nykaa’s omnichannel network and use its logistics capabilities, including Nykaa Now in select cities.
Why this matters
The signal extends recent reports that Nykaa is taking over Kiehl's India operations and expanding its role with L'Oréal Luxe, reinforcing its push to operate premium beauty brands across stores, digital channels and distribution.
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