Reliance Retail launches AJIO Beauty, extending its digital beauty reach
The new platform combines AJIO’s fashion-commerce audience with Tira’s beauty expertise, listing 1,500-plus Indian and international brands. It will deliver across 19,000-plus pin codes, with select quick-delivery coverage through AJIO Rush.
Reliance Retail launched AJIO Beauty, combining AJIO’s digital fashion reach with Tira’s beauty expertise. The platform offers 1,500-plus brands across price tiers, nationwide delivery to 19,000-plus pin codes and select quick delivery via AJIO Rush.
Why this matters
AJIO Beauty follows Reliance Retail’s move to take Netmeds offline through a Chennai pharmacy store, extending its strategy of linking digital platforms with specialized retail networks.
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