Reliance Retail launches AJIO Beauty with 1,500+ brands and 19,000-pin-code reach
Reliance Retail has launched AJIO Beauty, combining AJIO’s fashion-led digital audience with Tira’s beauty capabilities. The platform spans value to luxury beauty and personal care, carries more than 1,500 Indian and global brands, and will offer AJIO Rush delivery in select cities.
Reliance Retail launched AJIO Beauty, combining AJIO's digital fashion reach with Tira's beauty capabilities. The platform spans value to luxury products, offers over 1,500 brands, delivers across 19,000-plus pin codes, and will be available via AJIO Rush in select cities.
Why this matters
AJIO Beauty extends Reliance Retail's omni-channel play after its Netmeds offline pharmacy launch in Chennai and its JioMart kirana-led e-commerce expansion model.
Omni-channel is steady at 1,401 signals in 90 days; QoQ change was not provided.