ET BrandEquity
https://brandequity.economictimes.indiatimes.com/rss/topstories
Signals from ET BrandEquity
- Spider-Man: Brand New Day sets record Hollywood opening in India
- Coca-Cola flags 10x Diet Coke demand in India as can shortages curb supply
- TVS Motor shifts growth playbook beyond discounts, with digital driving nearly 20% of revenue
- Why Indian consumers still make room for luck in algorithm-led digital experiences
- L&T Finance reframes its brand around retail, digital lending and sustainability
- Myntra scales creator affiliates as brands move beyond fixed-fee influencer deals
- Indian brands shift from one-off influencer endorsements to long-term creator ecosystems
- Medimix uses hyperlocal digital push to target younger consumers
- Study of 600+ Indian shoppers links motivation to webrooming and showrooming
- Renee Cosmetics tests microdramas as India’s short-form viewing surges
- Publicis challenges CCI probe over use of group brand instead of Indian entity
- Nykaa appoints Ankit Jain to lead quick-commerce arm Nykaa Now
- India’s younger beauty shoppers are bringing preventive skincare into the mainstream
- Glance bets on AI shopping agents to reshape discovery, selection and pricing
- Wimbledon 2026 TV ad volumes rise 30% as CTV draws a broader advertiser base
- Fashion brands turn connected TV into a measurable path to mobile commerce
- Hindustan Unilever quarterly profit falls 4% as costs pressure margins
- Protein is becoming FMCG’s new premiumisation lever in India
- Reliance Enterprise Intelligence CEO urges marketers to move beyond AI content volume
- India’s carbon-market launch puts retail-linked manufacturers on compliance watch