Study of 600+ Indian shoppers links motivation to webrooming and showrooming
Research involving more than 600 Indian consumers finds promotion-focused shoppers are more likely to webroom and report higher satisfaction, while prevention-focused shoppers lean toward showrooming. The findings point to more tailored online-to-store journeys based on motivation, touch needs and decision style.
Research involving over 600 Indian consumers finds promotion-focused shoppers prefer webrooming and report higher satisfaction, while prevention-focused shoppers lean toward showrooming. Retailers can tailor omnichannel experiences around motivational orientation, need for touch, and abstract versus concrete thinking.
Why this matters
No related recent signals are available. The study establishes a baseline for how shopper motivation may influence webrooming, showrooming and satisfaction in Indian omni-channel retail journeys.
Omni-channel is steady, with 1,791 signals recorded in the past 90 days.
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