Indian brands shift from one-off influencer endorsements to long-term creator ecosystems
India’s estimated ₹3,000–3,500 crore influencer marketing market is moving toward sustained creator partnerships, with brands prioritising micro, regional and niche voices, co-creation and measurable business outcomes over reach-led campaign metrics.
India’s influencer marketing sector is shifting from one-off endorsements to long-term creator ecosystems, with brands prioritising micro, regional and niche creators, co-creation, authenticity and measurable business outcomes over reach-based campaign metrics.
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