Glance bets on AI shopping agents to reshape discovery, selection and pricing

InMobi founder Naveen Tewari says brands will need machine-readable product data and stronger quality signals as AI agents influence shopping decisions. Glance is positioning itself as an AI-powered commerce intermediary, not an inventory-led marketplace.

— Filed Wed, 29 Jul, 2026, 09:18 IST · Source ET BrandEquity · Updated

InMobi founder Naveen Tewari says AI shopping agents will reshape product discovery, selection and pricing, requiring brands to optimise structured product data and quality for machine recommendations. Glance positions itself as an AI-powered commerce intermediary rather than an inventory-holding marketplace.

Why this matters

No related recent Glance signals were provided. The company is framing its role around AI-mediated commerce rather than inventory ownership as shopping agents gain influence.

Retail-company signals are accelerating, up 399467% QoQ.

Also reported by