Coca-Cola flags 10x Diet Coke demand in India as can shortages curb supply
Coca-Cola said Diet Coke demand in India rose roughly 10-fold from a small base, but can-supply constraints limited availability. The company also said it lost overall beverage share in the June quarter while maintaining that India remains a priority growth market amid intensifying competition.
Coca-Cola said Diet Coke demand in India rose roughly 10-fold despite a can-supply shortage, while its overall beverage share declined in the June quarter. The company plans continued investment in India amid growing competition from Campa and Pepsi.
Why this matters
The signal extends Coca-Cola's recent India pattern: the company reported lost share as Diet Coke can shortages constrained supply and cited an ₹11-₹40 pack-price gap pressuring share.
retail-brand signals are accelerating, up 93,750% QoQ.