Coca-Cola sees 10x Diet Coke demand surge in India despite can shortage
Coca-Cola says Diet Coke demand in India could rise 10x from a small base this year, even as can-supply constraints and second-quarter share losses persist. The company continues to position India—already a top-five market by volume—as a long-term growth engine across affordable and premium drinks.
Coca-Cola said Diet Coke demand in India could rise 10x this year despite can-supply disruptions and lost second-quarter share. The company considers India a long-term growth market and plans continued investment across affordable and premium segments.
Why this matters
The signal follows Coca-Cola’s India investment push across affordable and premium drinks and reported share losses tied to can costs and shipping disruption. It reinforces the company’s long-term India growth stance despite NARTD volume decline.
Retail-company signals are accelerating, up 406,767% QoQ.