Coca-Cola loses India share as can costs and shipping disruption squeeze supply
Higher aluminum and PET costs, compounded by Strait of Hormuz shipping disruption, created packaging shortages for Coca-Cola in India. The company imported larger Southeast Asian cans and raised prices by more than 10% in Q2, pressuring market share.
Coca-Cola lost market share in India in Q2 as aluminum and PET cost increases and Strait of Hormuz shipping disruptions created packaging shortages. It imported larger Southeast Asian cans, raised prices over 10%, and expects Diet Coke volumes to grow tenfold this year.
Why this matters
The share loss interrupts Coca-Cola’s recent India narrative: it reaffirmed India as a long-term growth market, called it its fifth-largest market by volume, and previously flagged strong India volume growth.
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