Coca-Cola reaffirms India as long-term growth market despite NARTD volume decline
Coca-Cola CEO Henrique Braun said India remains a key long-term opportunity, with investment focused on affordability, premiumisation, revenue-growth management and cold-drink equipment. India is its fifth-largest market by volume and home to seven of its top 10 brands.
Coca-Cola reaffirmed India as a long-term growth market, investing in affordability, premiumisation, revenue-growth management and cold-drink equipment. India-led markets supported 5% Q2 volume growth, though Indian NARTD beverages declined.
Why this matters
The stance follows recent signals that Coca-Cola called India its fifth-largest volume market and reported strong India volume growth, while now addressing a NARTD volume decline without changing investment plans.
Retail-company signals are accelerating, up 399400% QoQ.