Wimbledon 2026 TV ad volumes rise 30% as CTV draws a broader advertiser base
TAM AdEx reports that Indian linear TV ad volumes during Wimbledon 2026 were 30% higher than in 2025. CTV carried 21 advertiser categories and 25 advertisers, versus nine categories and 10 advertisers on linear TV, signalling a wider premium-video ad mix.
TAM AdEx found Wimbledon 2026 advertising volumes on Indian linear TV rose 30% year-on-year, while Connected TV attracted more than twice as many advertiser categories. Mutual funds led both platforms, with advertiser mixes differing across CTV and linear broadcasts.
Why this matters
The signal reinforces TAM AdEx's recent finding that Wimbledon 2026 CTV advertising drew a wider advertiser base as linear TV ad volumes increased.
Omni-channel signals are steady at 1,649 signals over the past 90 days.