Wimbledon 2026 CTV ad base widens as linear TV volumes rise 30%
TAM AdEx found Connected TV carried 25 advertisers across 21 categories during Wimbledon 2026, versus 10 advertisers and nine categories on linear TV. Linear TV ad volumes still rose 30% year on year, with mutual funds leading both platforms.
TAM AdEx found Indian Wimbledon 2026 advertising shifted toward Connected TV, which hosted more than twice the categories and 2.5 times the advertisers of linear TV. Linear TV ad volumes nevertheless rose 30% year-on-year, led by mutual-fund advertising.
Why this matters
No related recent TAM AdEx signals were supplied, making the Wimbledon 2026 findings a standalone view of broader CTV participation alongside rising linear TV ad volumes.
Omni-channel is steady, with 1,648 signals recorded in the past 90 days.