India’s younger beauty shoppers are bringing preventive skincare into the mainstream
Gen Z and younger millennials are adopting ingredient-led, clinically backed skincare and aesthetic treatments earlier, reshaping beauty discovery through social reviews, AI consultations and prevention-focused routines.
Indian Gen Z and younger millennials are adopting preventive skincare and aesthetic treatments earlier, driving discovery-led beauty purchases, ingredient-based searches and demand for clinically proven products. Brands cite social-media influence, AI consultations and strong repeat buying once consumers find effective products.
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