Fashion brands turn connected TV into a measurable path to mobile commerce
ABFRL, Uniqlo, Libas and Adidas are using connected-TV campaigns to pair brand storytelling with QR scans, site visits and app downloads, though final checkout remains concentrated on smartphones.
Indian fashion marketers including ABFRL, Uniqlo and Libas are using connected TV to link brand storytelling with measurable actions such as QR scans, website visits and app downloads, while acknowledging that checkout still occurs primarily on smartphones.
Why this matters
No related recent signals were provided for Aditya Birla Fashion and Retail. The signal shows the brand using connected TV as a bridge to mobile commerce rather than as a standalone awareness channel.
Omni-channel is steady, with 1,647 signals in the past 90 days; QoQ change was not provided.