Fashion brands push connected TV beyond awareness toward measurable commerce actions
ABFRL, Uniqlo, Libas and Adidas are using connected TV campaigns to drive QR scans, site visits and app downloads, seeking clearer performance signals from premium-screen advertising even as transactions remain largely mobile-led.
Indian fashion marketers including ABFRL, Uniqlo and Libas are using connected TV to link brand storytelling with measurable actions such as QR scans, website visits and app downloads, though checkout remains primarily on smartphones.
Why this matters
No related recent signals were provided. The signal shows Aditya Birla Fashion and Retail using connected TV as a measurable omni-channel touchpoint rather than an awareness-only channel.
Omni-channel is steady, with 1,646 signals in the past 90 days; no QoQ change figure was provided.
Also reported by
- ET BrandEquity — 1h after first sighting