Reliance Enterprise Intelligence CEO urges marketers to move beyond AI content volume
Parminder Singh says generative AI is creating a “sea of sameness” and calls for marketers to focus on intelligent workflows, continuous insights and personalised customer journeys instead of mass content production.
Reliance Enterprise Intelligence CEO Parminder Singh urged marketers to use AI for intelligent workflows, continuous insights and personalised customer journeys rather than mass content generation, warning that AI-driven output is creating a “sea of sameness.”
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