BCG-Altagamma: Global luxury to resume 2-5% growth in FY26 as AI reshapes buying

BCG-Altagamma report projects the global personal luxury market returning to 2-5% growth in FY26 and 4-7% by 2029. India stands to gain from rising affluence and digital-first consumers, with 90% using AI weekly and 79% using it to research purchases, though 60% remain at emerging AI maturity.

— Filed Mon, 13 Jul, 2026, 10:25 IST · Source ET BrandEquity · Updated

BCG-Altagamma report projects global personal luxury market returning to 2-5% growth in FY26, with India benefiting from rising affluence, digital-first consumers and AI-driven buying journeys reshaping the country's luxury market.

Why this matters

The BCG-Altagamma report signals a rebound after a soft luxury cycle, with AI-driven research now central to purchase journeys and India emerging as a growth market for luxury demand.

retail-brand theme accelerating at +289200% QoQ.

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