Meesho, MakeMyTrip, Aisle deploy AI assistants to fight choice overload and win Tier-2 voice shoppers
Indian retail and travel platforms are rolling out conversational AI (Vaani, Myra, Aisle Concierge) to shift from search-led to intent-led commerce. Early signals: Vaani hit 5 lakh users in a month, Myra handles 80,000 conversations a day, and Aisle reports 15% revenue lift with AI-assistant users up 90%.
Indian retail and travel platforms Meesho, MakeMyTrip and Aisle are deploying AI-powered conversational assistants (Vaani, Myra, Aisle Concierge) to combat choice overload, expand voice-first shopping to non-English Tier-2 users, and shift toward intent-led commerce.
Why this matters
Meesho's AI push follows its Rs 202 crore all-cash acquisition of Kirana Club to expand B2B reach, signaling parallel bets on conversational commerce and deeper distribution across Tier-2 India.
Omni-channel activity holding steady with 982 signals in the last 90 days.
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