Coffee chains eye daytime-bar role as decaf and premium tea gaps widen in India
Opinion piece frames branded coffee shops as the new social hubs, but flags a wellness blind spot: under 20% of Indian outlets offer decaf versus Western norms. Argues for 'Circadian Choices' menus—decaf and premium tea—as the next differentiation lever for chains like Starbucks and A Twosome Place.
Opinion piece on coffee-shop trends in Asia and India, arguing for decaf ('CappuciNO') and premium tea options adhering to a 'Circadian Choices' wellness concept, noting decaf scarcity in India's prominent coffee franchises.
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