Tira launches Korean beauty brand Dr. Melaxin in India
Tira has added viral K-beauty brand Dr. Melaxin to its India assortment, broadening its Korean skincare offering for Indian beauty consumers.
Tira has launched viral Korean beauty brand Dr. Melaxin in India, expanding its K-beauty assortment and bringing the brand to Indian consumers.
Why this matters
The launch aligns with recent Tira signals covering its exclusive India launch of Dr. Melaxin, described as a South Korean dermo-cosmetics and Korean skincare brand.
Retail-brand activity is accelerating, up 341400% QoQ.