Reliance Retail launches AJIO Beauty with 1,500+ brands across 19,000 pin codes
Reliance Retail has added AJIO Beauty to its digital portfolio, pairing AJIO’s online reach with Tira’s beauty expertise as it scales omnichannel beauty, personal care and dark-store capabilities.
Reliance Retail launched AJIO Beauty, adding beauty and personal-care categories to AJIO with over 1,500 brands and delivery across 19,000 pin codes. The platform combines AJIO’s digital reach with Tira’s beauty expertise as Reliance expands omnichannel and dark-store investments.
Why this matters
AJIO Beauty follows Reliance Retail’s move to take Netmeds offline in Chennai and extends its strategy of linking digital platforms with physical retail and fulfillment capabilities.
Omni-channel is steady, with 1,372 signals recorded in the past 90 days.