Reliance Retail launches AJIO Beauty, linking AJIO’s fashion audience with Tira
AJIO Beauty launches with 1,500+ homegrown and global brands, nationwide delivery across 19,000+ pin codes and AJIO Rush quick delivery in eligible cities. The platform combines AJIO’s digital fashion reach with Tira’s beauty assortment and supports Reliance Retail’s wider online, dark-store and omnichannel roadmap.
Reliance Retail launched AJIO Beauty, an omnichannel beauty platform integrating AJIO’s fashion audience with Tira’s expertise. It offers 1,500-plus brands across 19,000-plus pin codes, including AJIO Rush quick delivery in eligible cities, supporting Reliance’s online and dark-store expansion strategy.
Why this matters
The launch expands Reliance Retail’s AJIO marketplace into beauty, following related signals on AJIO Beauty’s 1,500+ brands and broad delivery reach. It also extends the group’s offline-online strategy seen in Netmeds’ Chennai pharmacy store move.
Omni-channel is steady, with 1,366 signals recorded in the past 90 days.
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