Reliance Retail launches AJIO Beauty, extending its fashion marketplace into beauty
Reliance Retail has launched AJIO Beauty, adding a dedicated beauty destination to its AJIO platform. The offering will curate Indian and international brands and draw on Reliance Retail’s beauty capabilities and nationwide reach.
Reliance Retail has launched AJIO Beauty, expanding its AJIO fashion platform into beauty. The offering will curate Indian and international brands, leveraging Reliance Retail’s beauty capabilities and nationwide reach to target India’s growing beauty market.
Why this matters
AJIO Beauty follows Reliance Retail's Netmeds move into offline pharmacy in Chennai and builds on recent AJIO Beauty disclosures covering 1,500+ brands and delivery to 19,000+ pin codes.
Omni-channel is steady, with 1,362 retail signals tracked in the past 90 days; no QoQ figure was provided.