Reliance Retail launches AJIO Beauty with 1,500+ brands and delivery to 19,000+ pin codes
Reliance Retail has added AJIO Beauty to its fashion platform, spanning mass to luxury beauty and positioning the business for cross-selling against Nykaa and Myntra Beauty. The service also offers quick delivery in eligible cities.
Reliance Retail launched AJIO Beauty, integrating beauty products into its fashion platform to expand cross-selling and compete with Nykaa and Myntra Beauty. The platform spans mass to luxury products, carries 1,500+ brands, delivers to 19,000+ pin codes, and offers quick delivery in eligible cities.
Why this matters
AJIO Beauty follows Reliance Retail’s recent Netmeds offline entry through its first Chennai pharmacy store, extending the group’s activity across digital and physical retail touchpoints.
Omni-channel is steady, with 1,361 signals recorded in the past 90 days; no QoQ change was provided.