P&G India bets on consumer-truth innovation with Whisper Period Pants, Vicks Gen Z push
At Brand World Summit 2026, P&G India CMO Mukta Maheshwari details a consumer-centric playbook: India-first innovations like Whisper Period Pants, Head & Shoulders' 'oily sticky dandruff' repositioning, and Vicks creator collaborations targeting Gen Z.
P&G India CMO Mukta Maheshwari at Brand World Summit 2026 explains consumer-centric brand building, citing India-focused innovations like Whisper Period Pants, Head & Shoulders 'oily sticky dandruff' repositioning, and Vicks creator collaborations for Gen Z.