Meesho Mall pushes into personal care with P&G, HUL and Himalaya tie-ups
Meesho is extending its Mall branded-products vertical into personal care via partnerships with P&G India, HUL and Himalaya, targeting tier-2 and smaller cities. Mall drew 3.2 crore shoppers over six months as orders rose 35% in 2024 and users climbed 25% to 175 million.
Meesho is expanding its Mall branded-products vertical into personal care via partnerships with P&G India, HUL and Himalaya, targeting tier-2 and smaller cities. Mall drew 3.2 crore shoppers in six months amid strong order and user growth.