Marico hands integrated media mandate to Omnicom's PHD India
FMCG major Marico, owner of Parachute and Saffola, has awarded its integrated media mandate to Omnicom Media Group's PHD India, consolidating planning and buying under a single agency partner.
Marico, the Indian FMCG major behind brands like Parachute and Saffola, has awarded its integrated media mandate to Omnicom Media Group's PHD India.
Why this matters
The consolidation follows Marico's Q1 FY26 revenue jump of 23% and its Rs 15,000 crore FY27 revenue target driven by premium and digital-first brands, signaling tighter media control behind growth ambitions.
Retail-company signals are accelerating, up 872700% QoQ.