Snap: Traditional Marketing 16% Costlier to Reach India's Gen Z
At Brand World Summit 2026, Snap Inc's Yagnesh Ravi argued that repetition-based traditional marketing costs 16% more to reach India's 377 million Gen Z. He urged brands toward attention-based, multi-format, creator-led campaigns, citing 43% of consumption and a 4x brand lift correlation.
At Brand World Summit 2026, Snap Inc's Yagnesh Ravi argued traditional marketing is 16% costlier for reaching India's Gen Z, urging attention-based, multi-format, creator-led campaigns over repetition. India-focused consumer-marketing intelligence relevant to retail brand strategy.
Why this matters
Snap positions its attention-based, multi-format, creator-led ad model against traditional repetition marketing, arguing cost efficiency for reaching India's large Gen Z base.
Retail-brand signals accelerating at +294800% QoQ.
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