Snap India bets on 'attention economy' as Gen Z rewrites brand discovery playbook
Snapchat MD Pulkit Trivedi flags attention as the next ad currency, with India's digital ad market projected to nearly double to $18-20B in 3-5 years. Snap's local advertiser base grew 10x in two years, riding AR formats, AI tools and moments marketing around IPL, Diwali and Holi to a 250M MAU base skewing 90%+ Gen Z.
Snap India MD Pulkit Trivedi says 'attention' will be the next advertising currency as Gen Z reshapes shopping discovery. Snapchat's India advertiser base grew 10x in two years, leveraging AR formats, AI tools, and moments marketing around IPL, Diwali, Holi.