CMOs debate category creation and AI's marketing disruption at ET Brand World Summit 2026
Marketing leaders from Radico Khaitan, Policybazaar, Birla Opus Paints, Capgemini and Avaan India discussed how to build new brand categories, evolving consumer behaviour, storytelling, and AI's reshaping of marketing playbooks.
At ET Brand World Summit 2026, CMOs from Radico Khaitan, Policybazaar, Birla Opus Paints, Capgemini and Avaan India discussed category creation strategies, brand storytelling, consumer behaviour change, and AI's disruptive impact on marketing playbooks.
Why this matters
Radico Khaitan's summit presence aligns with its premiumisation drive, including a targeted 20%+ premium growth and a planned tequila launch this fiscal, signaling category-building ambitions.
Retail-brand signals are accelerating, up 315800% QoQ.