Diageo India bets on premiumisation as India eyes top global premium alcobev spot
United Spirits CEO Praveen Someshwar sees India becoming a leading premium alcohol market over the next decade, powered by demographics, premiumisation and the India-UK FTA cutting Scotch tariffs. Focus areas span premium portfolio, route-to-market, supply chain and AI, even as Maharashtra excise hikes bite.
Diageo India CEO Praveen Someshwar sees India becoming a top global premium alcobev market, driven by premiumisation, demographics and the India-UK FTA lowering Scotch tariffs. Plans focus on premium portfolio, route-to-market, supply chain and AI, despite Maharashtra excise hikes.