Diageo India bets on premiumisation to make India a top global alcobev market
CEO Praveen Someshwar sees India becoming a leading premium alcobev market over the next decade, powered by favourable demographics and the India-UK FTA lowering Scotch tariffs. United Spirits plans premium portfolio expansion, route-to-market growth and AI-led interventions, even as Maharashtra excise hikes weigh on margins.
Diageo India CEO Praveen Someshwar sees India becoming a top premium alcobev market, citing premiumisation, favourable demographics, and India-UK FTA lowering Scotch tariffs. Company plans premium portfolio expansion, route-to-market growth, supply chain resilience, and AI-led interventions despite Maharashtra excise hikes.
Why this matters
Reinforces United Spirits' premiumisation push as India eyes a top global premium alcobev spot, now backed by India-UK FTA tariff cuts and AI-led route-to-market moves despite Maharashtra excise pressure.
Retail-brand theme accelerating at +298900% QoQ.