ET BrandEquity
https://brandequity.economictimes.indiatimes.com/rss/topstories
Signals from ET BrandEquity
- Nykaa Eyes Wellness Push as CEO Nayar Bets Big on India's Discretionary Boom
- Rapido outpaces Uber and Ola in India via subscription-based driver model
- JioStar deploys OpenAI conversational AI on JioHotstar to fuse content discovery with in-app shopping and Swiggy orders
- Indian consumer brands pile onto viral Empire State proposal in social moment-marketing spree
- Lakshya Media's Yuvrraj Agarwal: 'Presence is the new performance' as OOH bucks traditional media decline
- Kriti Sanon leans into consumer-led product design at Hyphen, backs GIVA and Supply6
- Indian brands turn Instagram comment sections into personality-building playgrounds
- Marico posts high single-digit India volume growth in Q2 FY26 despite GST 2.0 disruption
- IGP debuts Gurugram store, targets 200 dark stores in omnichannel push
- Ad veteran and ex-Big Bazaar CMO Jishnu Sen passes away in Bengaluru
- Zepto rolls out Smart Product Swap to cut cancelled grocery orders
- Marico buys 58% stake in plant-based brand for $45 million
- Sanjiv Mehta pitches 'humbition' as the recipe for brands that outlast fleeting trends
- ITC Aashirvaad, McCann win inaugural Grand Shark at ET Shark Awards 2026
- Asian Paints pivots from 'share of surface' to 'share of space', betting on emotional marketing
- India's Cannes Lions slump prompts look at 'buri nazar' as ad muse for Titan Eye Plus, SUGAR
- WhatsApp usernames spark brand-impersonation fears; India asks Meta to pause rollout
- Tanishq sees huge US opportunity for Indian retail brands
- Meesho acquires Kirana Club to deepen B2B retail distribution play
- ET Shark Awards 2026 shortlist flags AI storytelling, Tier II/III push as CMO priorities