Indian consumer brands pile onto viral Empire State proposal in social moment-marketing spree
A rooftop proposal atop the 1,454-foot Empire State Building went viral, prompting a wave of moment-marketing. Indian players including Rapido, Cream Bell, Parle Hide & Seek, Vadilal, JioSaavn, Domino's, Kelvinator, Libas and IKEA inserted branded social edits into the trend.
A viral rooftop proposal at the Empire State Building triggered moment-marketing by numerous brands. Indian consumer players including Rapido, Cream Bell, Parle, Vadilal, JioSaavn, Domino's, Kelvinator, Libas and IKEA (India presence) inserted themselves into the trend via social edits.