Zepto rolls out Smart Product Swap to cut cancelled grocery orders
Zepto launched a Smart Product Swap feature that auto-suggests or substitutes alternatives when a chosen item is out of stock, targeting fewer cancelled or incomplete orders on its quick-commerce platform.
Zepto launched a Smart Product Swap feature that automatically suggests or substitutes alternative products when a customer's selected item is unavailable, aiming to reduce cancelled or incomplete grocery orders on its quick-commerce platform.
Why this matters
Zepto continues sharpening its quick-commerce model as an IPO looms and analysts flag caution on rivals Zomato and Swiggy. The startup, named among LinkedIn's top 25 India firms, now targets order-completion friction.
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