Indian brands turn Instagram comment sections into personality-building playgrounds
Zomato, Paytm, Nykaa, Flipkart, Blinkit and Myntra are using witty, restrained comment-section engagement and social listening to drive consumer recall over one-off viral moments.
Indian consumer brands like Zomato, Paytm, Nykaa, Flipkart, Blinkit and Myntra are building distinct personalities via witty Instagram comment-section engagement, using social listening and restraint to drive consumer recall rather than one-off viral moments.