Sanjiv Mehta pitches 'humbition' as the recipe for brands that outlast fleeting trends
Speaking at ET BWS 2026, the ex-HUL chief and now L Catterton figure argues durable brands are built on emotional depth, consistency and treating India as a layered, multi-market consumer landscape rather than a uniform whole.
At ET BWS 2026, Sanjiv Mehta (ex-HUL, now L Catterton) discusses 'humbition'—balancing ambition with humility—and building durable brands via emotional depth, consistency, and treating India as a layered, multi-market consumer landscape rather than uniform.
Why this matters
L Catterton's Sanjiv Mehta applies HUL-era brand-building wisdom to India's fragmented consumer market, framing emotional depth and consistency as durable differentiators over trend-chasing.
Leadership signals steady at 581 in the last 90 days.
Also reported by
- ET Brand Equity — Same time