Rapido outpaces Uber and Ola in India via subscription-based driver model

Indian ride-hailing challenger Rapido is leading new user acquisition with a subscription-based driver model, has reached profitability, and is weighing an IPO while navigating regulatory and safety hurdles.

— Filed Sat, 11 Jul, 2026, 18:49 IST · Source ET BrandEquity · Updated

Indian ride-hailing player Rapido is outpacing Uber and Ola in new user acquisition via a subscription-based driver model, has reached profitability, and is weighing an IPO while navigating regulatory and safety challenges.

Why this matters

Rapido continues to expand its India footprint, following partnerships with Big Basket, Big Bazaar and Spencer's for essential deliveries across 90 cities, and its viral moment-marketing edits alongside IKEA and Domino's.

Retail-company signals are accelerating, up 724300% QoQ.