Asian Paints pivots from 'share of surface' to 'share of space', betting on emotional marketing

At Brand World Summit 2026 in Mumbai, MD & CEO Amit Syngle laid out Asian Paints' expansion beyond paint into bath fittings, kitchens, lighting, furniture and décor. He emphasized emotional over product marketing and AI-assisted home visualisation before 1,000 attendees and 100+ CMOs.

— Filed Fri, 3 Jul, 2026, 12:55 IST · Source ET BrandEquity · Updated

At Brand World Summit 2026 in Mumbai, Asian Paints MD & CEO Amit Syngle detailed the brand's shift from 'share of surface' to 'share of space', expanding into bath fittings, kitchens, lighting, furniture and décor, emphasizing emotional marketing and AI-assisted home visualisation.

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