India's Cannes Lions slump prompts look at 'buri nazar' as ad muse for Titan Eye Plus, SUGAR
Opinion piece ties India's weak 2026 Cannes Lions tally to a broader creative reflection, spotlighting how the 'evil eye' cultural motif has featured in campaigns from Titan Eye Plus, SUGAR Cosmetics, Set Wet, Tata Nano and Mortein.
Opinion piece on India's weak 2026 Cannes Lions tally and how the 'buri nazar' (evil eye) cultural motif has been used in Indian brand advertising by Titan Eye Plus, SUGAR Cosmetics, Set Wet, Tata Nano, Mortein and others.
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