ET BrandEquity
https://brandequity.economictimes.indiatimes.com/rss/topstories
Signals from ET BrandEquity
- JioStar unveils Launchpad on JioHotstar CTV, claims 50M devices and 30M household reach in India
- India's ₹40 lakh crore blind spot: marketers still cast women as caregivers, not buyers
- DGCA airport filming curbs threaten influencer playbook used by Myntra, Swiggy, Zomato
- Mahindra, Royal Enfield, Ather turn owner tribes into cult-brand engines
- Delhi HC fines Google Rs 30L for auctioning Hindware trademark as keyword
- Indian D2C founders turn personal brands into growth engine as CAC pressures mount
- Hyundai bets Rs 45,000 cr on 26 launches, Pune plant to defend India turf at 30
- Mysore Sandal's Rs 2,000 Cr Heritage Bet Wobbles as Gen Z Skips the Soap Aisle
- Kingfisher pivots from mass ads to tech-led retail execution across 100,000 outlets
- Indian brands lean into meme-style ads as SuperMoney, Kuku TV, Havells mock traditional scripts
- India's influencer market races to Rs 5,000 cr by 2027 as beauty brands face Tier 2/3 backlash
- Ranveer Singh's Don 3 exit tests $170.7M brand value, but contracts with Adidas, Thums Up hold firm
- L'Oréal India hands ₹700-800 cr media mandate to Publicis, ends 15-year Wavemaker run
- Godrej CCO pitches 'Promise, Proof, Pattern' framework as deepfakes erode brand trust
- Indian e-commerce pivots from intent to discovery as doomscrolling enters shopping apps
- Titan bets analogue is back: ₹26,000 cr mechanical market triples smartwatches as wearables wobble
- Marico bets on AI, creators and Tier-II push to define FMCG's next cycle
- Rakesh Bedi turns down pan masala deal, fronts MakeMyTrip and Neeman's after Dhurandhar buzz
- PepsiCo India crowned Client of the Year at Goafest 2026 ABBYs with 31 wins
- India ad market to leap from $21B to $33B by 2030 as AI shifts focus to measurable advertising: Redseer