ET BrandEquity
https://brandequity.economictimes.indiatimes.com/rss/topstories
Signals from ET BrandEquity
- Modi gifts Meloni Parle Melody toffees in Rome, sparking 'Melodi' meme and sales spike for 1983 classic
- Indian brands urged to move beyond rational efficiency toward emotion-led global iconhood
- KitKat crackers, Gandhi cigarettes: Indian kirana shelves expose brand dilution gaps
- Brands risk ceding customer ownership to Amazon, Flipkart as AI-led commerce looms
- Britannia, IndiGo headline ET Kaleido Awards 2026 winners list
- Modi's gold-restraint appeal puts jewellery OOH and airport media spends under review
- Gen Z rewrites India's loyalty playbook: conditional, values-led, performance-based
- Amul, Kwality Wall's, Mother Dairy escalate 'thanda' ad war as summer ice cream battle heats up
- Tata Salt named Brand of the Year at ET Trendies 2026; Nestle India top advertiser
- 'Sephora Kids' phenomenon pulls pre-teens into premium beauty, sparking regulatory scrutiny
- 'Vibe' becomes the new luxury as Gen Z reshapes hotel playbook
- Dove's Real Beauty playbook collides with the Ozempic era