Modi's gold-restraint appeal puts jewellery OOH and airport media spends under review
PM Modi's call urging citizens to defer gold purchases for a year has jolted jewellery stocks and sparked a rethink on outdoor and airport media commitments. Committed campaigns run on, but creative messaging, media mix and festive planning look set to shift over the next few quarters.
PM Modi's appeal urging citizens to avoid gold purchases for a year has impacted jewellery stocks and raised questions over OOH and airport media spends. Committed campaigns will continue, but messaging, media mix and festive planning may shift.