Lion Brewery Co returns to India after 60 years with premium beer launch in Delhi
Lion Brewery Co has launched Island Lager and Pale Ale in Delhi via exclusive importer Copperdrop Spirits. The brewer plans to expand next into Haryana and Uttar Pradesh, targeting India’s fast-growing premium beer segment.
Lion Brewery Co has re-entered India after over six decades, launching Island Lager and Pale Ale in Delhi through exclusive importer Copperdrop Spirits. The brewer plans expansion into Haryana and Uttar Pradesh, targeting India’s rapidly growing premium and craft beer segment.
Why this matters
Lion Brewery Co’s Delhi debut follows the recent signal that it was returning to India and targeting premium beer demand, adding named products, an importer and expansion markets.
Retail-brand signals are accelerating, up +94225% QoQ.