British brewer Lion re-enters India after 60 years with Delhi premium-beer launch
Lion Brewery Co has launched Island Lager and Pale Ale in Delhi via exclusive importer Copperdrop Spirits, with Haryana and Uttar Pradesh next in its India expansion plan.
British brewer Lion Brewery Co has re-entered India after over six decades, launching Island Lager and Pale Ale in Delhi through exclusive importer Copperdrop Spirits. It plans distribution expansion into Haryana and Uttar Pradesh, targeting India’s rapidly growing premium beer segment.
Why this matters
The Delhi launch extends Lion Brewery Co’s reported return to India after 60 years and follows its stated focus on rising premium-beer demand in the market.
Retail-brand signals are accelerating, up +94,275% QoQ.
Also reported by
- Mint — Same time