KitKat crackers, Gandhi cigarettes: Indian kirana shelves expose brand dilution gaps
Counterfeit goods mimicking trademarks like KitKat and personalities like Gandhi, Modi and Tendulkar are surfacing on cigarettes, tea, soaps and Diwali crackers across Indian kirana stores, exposing trademark dilution and personality-rights enforcement gaps for brand owners.
Indian kirana shelves and Diwali markets feature counterfeit goods mimicking trademarks like KitKat (crackers) and using personalities like Gandhi, Modi, Tendulkar on cigarettes, tea, soaps, raising trademark dilution and personality-rights enforcement challenges for brand owners.
Why this matters
KitKat's trademark appears on Diwali crackers in Indian kirana stores, the latest example of Nestlé's brand equity being diluted by unregulated counterfeit manufacturing in informal retail.
Retail-brand signals steady at 236 over the last 90 days.
Also reported by
- ET Brand Equity — Same time