Brands risk ceding customer ownership to Amazon, Flipkart as AI-led commerce looms
Opinion warns Indian brands that reliance on Amazon and Flipkart is surrendering consumer data and shelf control, fueling marketplace private labels. AI-mediated discovery threatens to widen the gap, pushing urgency for direct-to-consumer ecosystems and owned channels.
Opinion piece warning Indian brands about growing dependence on marketplaces like Amazon and Flipkart, which capture customer data to launch private labels. AI-mediated purchases may further distance brands from consumers, urging direct-to-consumer ecosystem building.
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