Brands risk ceding customer ownership to Amazon, Flipkart as AI-led commerce looms
Opinion warns Indian brands that reliance on Amazon and Flipkart is surrendering consumer data and shelf control, fueling marketplace private labels. AI-mediated discovery threatens to widen the gap, pushing urgency for direct-to-consumer ecosystems and owned channels.
Opinion warns Indian brands that reliance on Amazon and Flipkart is surrendering consumer data and shelf control, fueling marketplace private labels. AI-mediate
ET BrandEquity · 5/15/2026, 4:18:06 AM · Ask about this →